What is Music Sync Licensing?

Sync licensing (synchronization licensing) is the process of licensing music for use in visual media such as TV shows, films, commercials, video games, and online content.

How Does It Work?

1. Content creators need music for their projects
2. Music supervisors search for the right tracks
3. License agreements are negotiated between rights holders and the production
4. Sync fees are paid upfront, plus ongoing performance royalties

Types of Sync Placements

• Film & TV: Feature films, series, documentaries
• Advertising: TV commercials, online ads, brand campaigns
• Video Games: In-game soundtracks and trailers
• Digital Content: YouTube, streaming platforms, social media

How Much Can You Earn?

Sync fees vary widely:

• Small indie projects: $500 - $5,000
• TV placements: $5,000 - $50,000
• Major film/commercial: $50,000 - $500,000+